What worked over the last 96 years wasn’t working any longer. When Beth Heidorn took over four years ago as the executive director at the Racine Zoo, she knew that if the zoo was going to be around to hit the century mark, big changes needed to happen. In this podcast, she shares how focusing on workplace culture and renewing the public’s impression of the zoo helped transform it into a community hot spot, with annual attendance up 47% and membership growing from 350 to 1500. Hear how leading by example and taking pride in your work can inspire and motivate others to provide the exceptional service needed to build success.
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